The E-commerce Toolkit: Optimizing Product Photos for Shopify and Amazon in Photopeg

Introduction

Great product photos sell products.

Whether you sell on Shopify, Amazon, Etsy, or eBay, your images need to be:

Clean

Bright

High-quality

Fast-loading

You don’t need expensive software to achieve this. Photopeg provides all the tools needed to edit professional product photos online free.

This guide covers the essential e-commerce editing workflow.

1. The Amazon/Shopify Standard

Most platforms require:

Pure white background (RGB 255, 255, 255)

Square aspect ratio (1:1)

High resolution (1000px+)

Zoom capability

Small file size (under 500KB for speed)

Photopeg can do all of this.

2. Step-by-Step E-commerce Workflow

Step 1 — Crop and Straighten

Open your product photo.

Use the Crop Tool.

Set aspect ratio to Square (1:1).

Rotate if the product looks tilted.

Step 2 — Remove the Background

Use the Lasso or Magic Eraser to select the background.

Delete it.

Create a new layer behind the product.

Fill it with White (#FFFFFF).

Result: A clean, studio-style look.

Step 3 — Brightness and Color Correction

Go to Colors → Brightness/Contrast.

Increase brightness slightly (products should look well-lit).

Increase contrast to make details pop.

Go to Colors → Hue/Saturation.

Adjust saturation if colors look dull (but keep it realistic!).

Step 4 — Sharpen Details

Go to Filter → Sharpen.

Apply a small amount to make textures crisp.

Step 5 — Resize for Web

Image → Resize.

Set to 1000x1000 px (Standard for Amazon zoom).

Step 6 — Save as JPG

File → Save as JPG.

Set quality to 80%–90%.

This gives a small file size with high quality.

3. Advanced Tip: Adding "Reflections"

To make a product look premium (like a perfume bottle or tech gadget):

Duplicate the product layer.

Flip it vertically.

Move it below the original.

Lower opacity to 20%.

Erase the bottom part with a soft eraser.

Result: A luxury glass-table reflection effect.

4. Why Use Photopeg for E-commerce?

• Free (saves money for your business)
• Fast (edit quickly in browser)
• Private (product photos stay local)
• No watermarks
• Professional results

5. Final Verdict

You don’t need a studio team to have great product photos.

With Photopeg, you can crop, clean, brighten, and format your inventory images perfectly for any marketplace — entirely for free.